As we enter the era of multi-screen, people's behaviors are more complicated than ever before. Appier launched cross-screen research report in the first half of 2014, analyzing more than 345 billion pieces of data from our database, covering 10 key APAC markets. This is the first report of its type to provide fascinating Cross-Screen user behavioral insights based on actual user behavior data in Asia. Specifically, you can learn in the report:
- Insights on Cross-Screen user behaviors in Asia during different times of the day and different days of the week.
- Trends on how user preference for device screen size has evolved in Asia.
- Analysis of how users in Asia interact differently with content from screen to screen.
- Effects of ad format on digital ad performance for each of the key Asian markets.
- Key takeaways to increasing Cross-Screen advertising performance and ROI.
- Market Spotlights on Southeast Asia, Hong Kong/ Macau and Taiwan.
http://blog.appier.com/category/report/…
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